SEO for electricians in Ireland
When the power goes, people ring one of the three electricians on Google’s map. We checked who gets those spots in 12 Irish towns. We also checked what changes for “emergency electrician” searches. Then we build the pages that win the planned work too: rewires, EV chargers and solar panels.
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The searches your customers type
People search for the problem, the job or the place. These are the kinds of searches an electrical contractor should be winning:
Some of these are emergencies, decided in minutes on the map. Others are planned for weeks: a rewire, an EV charger or solar panels. These often depend on an SEAI grant. Those customers read your website closely before they ring.
What it takes to make the top three on the map: we checked 12 Irish towns
On 22 and 23 October 2026 we searched “electrician” and the town in 12 Irish towns, from Dublin to Letterkenny. We noted the three electricians Google showed on the map and the seven that came next. The three on the map had a median of 32 reviews. The next seven had 9.
- The bar depends on the townThe middle electrician on the map had 7 reviews in Letterkenny and 361 in Dublin. It had 10 in Athlone and Kilkenny, 104 in Limerick and 274 in Cork. In all 8 towns outside Dublin, Cork, Galway and Limerick, it was under 40.
- The most reviews didn’t always winThe most-reviewed electrician in each town’s top ten made the map in 8 of 12 towns. In Mullingar, an electrician with 200 reviews came eighth, and one with 3 reviews came first. Google also weighs how relevant you are and how far you are from the person searching.
- Solar and EV firms take electrician spotsFor a plain “electrician” search, a solar company made the top three in Ennis. In Galway, an EV charger installer did. Shops crowd in lower down. An electronics store with 534 reviews came eighth in Athlone.
- You don’t need a shopfront16 of the 36 hid their address and showed a service area instead. Our guide to a Google profile without a shopfront shows how to set that up.
- Almost everyone used the Electrician category31 of the 36 had Electrician as their main category. The rest used Electrical installation service, Electrical engineer, Solar energy company or Electric vehicle charging station contractor.
- A website helps, but it isn’t required28 of the 36 had a website, so 8 made the map without one.
Check your town
Pick your town and put in how many Google reviews you have. We’ll show you what the electricians on the map had on the day of our check.
Counts as Google showed them on 22 and 23 October 2026, for “electrician” and the town. Results change from day to day and depend on where the searcher is.
Behind on reviews? Our guide on how to get more Google reviews works out how long catching up takes. It also shows how to ask inside Google’s rules.
| Town | The three on the map, in order | Middle of the three | Median, places 4 to 10 |
|---|---|---|---|
| Letterkenny | 5, 16, 7 | 7 | 3 |
| Athlone | 66, 10, 2 | 10 | 6 |
| Kilkenny | 10, 28, 8 | 10 | 6 |
| Waterford | 16, 24, 3 | 16 | 2 |
| Mullingar | 3, 59, 17 | 17 | 15 |
| Sligo | 55, 5, 18 | 18 | 3 |
| Ennis | 3, 96, 29 | 29 | 36 |
| Drogheda | 177, 37, 34 | 37 | 9 |
| Limerick | 68, 104, 339 | 104 | 16 |
| Galway | 113, 28, 194 | 113 | 22 |
| Cork | 333, 274, 159 | 274 | 18 |
| Dublin | 564, 361, 324 | 361 | 110 |
Lowest middle figure first. Paid listings and business names left out.
We looked closer at one city. Our guide on how to rank as an electrician in Cork covers five Cork towns, EV charger searches and the Safe Electric register.
Emergency searches pick different electricians
We also searched “emergency electrician” in six towns: Cork, Galway, Limerick, Kilkenny, Sligo and Mullingar. 18 electricians made the map. Only 4 of them were also in the top three for a plain “electrician” search. 15 of the 18 were open 24 hours.
| Search, in the same six towns | Of the 18 on the map, open 24 hours | Median reviews of the 18 |
|---|---|---|
| electrician + town | 5 | 57 |
| emergency electrician + town | 15 | 18 |
Reviews counted for less. In Limerick, the first electrician on the map had no reviews at all. It showed as open 24 hours. In Kilkenny, an appliance repair firm made the three. Google matches the search words against your profile. An electrician who is open now and clearly offers emergency work has the edge.
Some businesses put “24 hour” or “emergency” in their name. Google’s rules for business names only allow that if it’s your real name. That means the name on your van, signage and paperwork. Profiles that add keywords can be suspended, and if yours already has been, our free Profile Rescue Kit shows you how to get it back. Do it the safe way instead:
- Your number firstAt the top of your emergency page and on every screen as you scroll, so it’s one tap away.
- Honest hoursIf you take calls until 10pm or at weekends, say exactly that, on the page and on your profile. Only set “Open 24 hours” if someone really answers at 3am.
- Emergency work in your servicesList power cuts, trip switches that won’t reset, burning smells and dead sockets. Add each one as a service on your Google profile.
- A clear call-out feeOr a “from” price, so nobody is surprised at the door.
- Help for when it isn’t your jobTell people to check if the neighbours have power too. Give them the ESB Networks fault line: 1800 372 999. It saves a wasted trip. It also shows you know your job.
What’s different for Irish electricians
- Customers can check you on Safe ElectricThe CRU tells homeowners to always use a Registered Electrical Contractor. It points them to the Safe Electric website to find one. Show your registration on your Google profile, website and van.
- The Completion Certificate is part of the jobA registered contractor must give the customer a Completion Certificate for work in their home. Say so on your rewire and fuse board pages, because careful customers look for it.
- Grants drive EV and solar workSEAI’s home charger grant is up to €300. It needs a Safe Electric registered electrician. The solar grant starts with appointing an SEAI-registered solar PV company. A page that walks through the grant steps wins those jobs. If solar is most of your work, see SEO for solar installers.
- Irish words for Irish homesFuse board, trip switch, immersion, storage heaters, the ESB. Pages written the way people here describe the problem match how they search.
Why you might not be showing up
- Fewer reviews than the electricians above youThe three on the map had a median of 32 reviews. The next seven had 9. In 8 of our 12 towns, the middle one had fewer than 40. The gap is often smaller than it looks.
- Nothing for emergency searches to matchFor “emergency electrician”, 15 of the 18 on the map were open 24 hours. If your hours and services don’t mention emergency work, Google has nothing to match.
- The wrong main category31 of the 36 electricians on the map used Electrician. A merchant’s or general builder’s category doesn’t connect you with electrician searches.
- One page for every jobA single services page can’t rank for EV chargers, rewires and solar panels all at once. Our free topical map checker shows which pages you’re missing.
- No sign you’re registeredIf people can’t see you’re a Registered Electrical Contractor, the careful ones ring someone who shows it.
How we help electricians
Your Google profile
The Electrician category and every service, from fault finding to EV chargers. Honest hours. Real photos of your van and finished boards. A steady flow of reviews.
Google Business Profile management →A page for each job
Emergency call-outs, rewires, fuse boards, EV chargers and solar panels. Written the way people search. Your Safe Electric registration on show.
Local SEO →Listings that match
Golden Pages, Bing, Apple Maps and the Irish directories. Same name, number and area as your profile.
Links and Irish listings →Calls this week, if the diary’s quiet
Google Ads bring calls straight away while SEO builds.
Google Ads →
Every plan includes everything our free audit finds. Plans start from €250 a month plus VAT. No setup fee. Fixes start in week 1. On an established site, leads usually pick up within about a month. On a new site, allow two to three months. See all prices. See how other trades compare in our guide to SEO for tradespeople.
Example: the first three months for an electrical contractor in Drogheda
A typical plan for a three-person firm doing domestic work, EV chargers and emergency call-outs. In our check, the three electricians on the map in Drogheda had 177, 37 and 34 reviews.
Month 1: fix the map
- Set the main category to Electrician and add Electric vehicle charging station contractor as a secondary category
- List every service, from fault finding to fuse board upgrades
- Hide the home address, set the service area and show honest hours
- Show the Safe Electric registration and set up call tracking on the profile and website
Month 2: pages that win work
- Split the services page into emergency call-outs, rewires and fuse boards, and EV chargers
- Add a page that walks through the SEAI home charger grant
- Ask every customer from the last three months for a review, aiming for 40
- Match the details on Golden Pages, Bing and Apple Maps
Month 3: get ready for winter
- Publish the emergency page before the winter storms
- Write a short page on what to do in a power cut
- Compare calls with month one
- Plan solar content for the spring
An example of how we approach this kind of work, not a past client or a guaranteed result.
Reviews and real leads
What clients say about Essa’s work. And leads that came in through sites he does SEO for.
“Since then, my site ranks higher and more people find it on Google. … I’d recommend him to anyone who needs help with SEO.”
“He’s an incredibly talented and knowledgeable individual, not only in SEO but in various fields. … He has constantly delivered phenomenal outputs.”
$100k+ lead
Aged AR audit request
Physical medicine and rehab · $250k–$1M unpaid over 90 days
Quilven · 19 October 2026
$100k+ lead
AR recovery audit request
3–9 providers · over $1M unpaid over 90 days
Quilven · 22 October 2026
Read the full messages on our reviews page, or see how the Quilven leads came in. Worked with us? Review us on Trustpilot.
Questions people ask
Something else on your mind? Email info@leadsireland.com.
How many Google reviews does an electrician need to get on the map?
Roughly as many as the middle electrician in your town’s top three. In our check of 12 Irish towns, that ranged from 7 reviews in Letterkenny to 361 in Dublin. The three on the map had a median of 32 reviews. The electricians just below them had 9.
Why do different electricians show up for “emergency electrician”?
Google matches the search against your profile, including your hours and services. We checked “emergency electrician” in six towns. Only 4 of the 18 electricians on the map were also in the top three for “electrician”. 15 of the 18 were open 24 hours.
Can I put “emergency electrician” in my Google business name?
Only if it’s your real business name, as it appears on your van, signage and paperwork. Google’s rules don’t allow extra keywords in the name, and profiles that add them can be suspended. List emergency work in your services, description and hours, and give it its own page instead.
Do I need a website to show up on Google Maps?
No, but it helps. 8 of the 36 electricians on the map in our check had no website. Planned work is different. Rewires, EV chargers and solar panels are mostly won by pages that explain the job, price and grant.
Should I show my address on Google or hide it?
If customers don’t come to your premises, hide the address. Set a service area instead. Google asks service-area businesses to do this. 16 of the 36 electricians on the map in our check had their address hidden.
Should I show my Safe Electric registration online?
Yes. The CRU tells homeowners to always use a Registered Electrical Contractor and to find one on the Safe Electric website. Showing your registration on your profile and your pages answers that question before they ask it.
Which category should I choose on my Google profile?
For most, Electrician: 31 of the 36 electricians on the map in our check used it. If EV chargers or solar panels are a big part of your work, add those categories as secondary ones.
How long does SEO take for an electrician?
Fixes to your Google profile and website start in week 1. On an established site, leads usually pick up within about a month. A new website takes longer, so allow two to three months.
How much does SEO cost for an electrician?
Most electricians start with Get found at €250 a month plus VAT. It covers your Google profile, reviews, Irish listings and your first service pages, with no setup fee. See all prices. Paying for leads instead? See what Bark leads really cost in Ireland.
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