Google Ads management for Irish local businesses
Search ads and Local Services Ads that bring in calls, not just clicks. Your own account, no markup on your ad spend, every search checked every week, and no minimum term. Most clients run them alongside SEO, for calls while the free results build.
- Google Ads from €250 a month
- Local Services Ads from €149 a month
- No markup on your ad spend
Running Google Ads since 2024Client reviews
Free Google Ads check or consultation
No obligation. Trusted by 10+ clients.
Where Google Ads money usually goes missing
- Clicks from the wrong searchesJob seekers, students and people looking for free advice all click ads. Unless someone blocks those searches, you pay for every one. Our free wasted-spend checker shows what they cost you.
- Clicks from outside your areaGoogle’s default location setting also shows your ads to people who are only “interested in” your area. A Cork cleaner can end up paying for clicks from Dublin. Our page on Google Ads in Cork shows how to pick the right Cork.
- No idea which ads bring callsWithout call and form tracking, the account can’t learn what works, and neither can you.
- Ads that send people to the homepageSomeone searching for end of tenancy cleaning wants that page, not a menu to dig through.
- Locked out of your own accountAn old agency set it up in its name, and now you can’t see what you paid for.
Where your business can show up on Google
A local search can show four different things. Two are paid, two are free, and they work best together.
The very top, with the Google Verified badge once you pass Google’s checks. People call or message you straight from the ad. Available in Ireland for 29 trade categories, from plumbers and electricians to cleaners and roofers.
You pay per leadText ads above the normal results, shown for the searches you target. Google also matches similar searches, which is why we check the search terms every week. With your location linked, they can show on Google Maps too.
You pay per clickYour Google Business Profile. Google ranks it on relevance, distance and prominence, and there’s no way to pay for a better spot.
FreeWon with SEO: a clear page for each service. Slower to earn, but nobody charges you per click.
Free per clickThree ways to advertise
Prices exclude VAT. You pay Google directly for clicks or leads, and there’s no minimum term.
Google Ads starter: €250 a month
Google Search ads for 1–2 of your services. €200 a month on top of any SEO plan.
Google Ads growth: €400 a month
Google Search ads for as many services as you want.
Local Services Ads: €149 a month
The ads at the very top of Google. You pay per lead, not per click, and they can show the Google Verified badge once you pass Google’s checks. Each lead goes to you alone, not to up to five businesses as on Bark. For trades, cleaners and similar businesses. Plus a one-off €199 setup.
What’s included
Everything an account needs to turn ad spend into leads.
An account in your name
Set up on your own card, or an existing account checked and cleaned up. If an old agency still controls it, we help you get access back.
Keywords and blocked searches
The searches your customers use, and a growing list of the ones that waste money, from “jobs” to “free” to “how to”.
The right area
Ads shown to people in the towns you cover, not everyone who has ever looked them up.
Ads that match your pages
Each ad sends people to the page for that service, with your number, location and opening hours on the ad.
Calls and forms tracked
So you and the account can both see which searches and ads bring in leads.
Weekly checks, monthly report
Search terms checked every week. A short monthly report on spend, calls, forms and what each lead cost.
Example: the weekly search terms check
What people actually searched before clicking, for a cleaning company in Cork. The figures are an example to show the check, not a real client.
| What they searched | Clicks | Leads | What we’d do |
|---|---|---|---|
| office cleaning cork | 18 | 4 | Keep, and raise the bid |
| cleaning jobs cork | 23 | 0 | Block: job seekers |
| end of tenancy cleaning cork | 11 | 3 | Give it its own ad and page |
| how to clean an oven | 9 | 0 | Block: people doing it themselves |
| commercial cleaners near me | 14 | 2 | Keep, and check where the clicks come from |
The Irish details that cost money if you miss them
- VAT on top of your ad spendGoogle charges VAT at the Irish rate on all Google Ads accounts in Ireland, currently 23%. Budget for it, and if you’re VAT registered, ask your accountant about reclaiming it.
- Local Services Ads work differently hereGoogle offers them in Ireland for 29 trade categories. Its automatic credits for poor-quality leads aren’t available to advertisers in Europe, Ireland included, so who you target matters even more.
- Answer the phoneGoogle says Local Services Ads that regularly miss calls and messages can drop in its ranking.
- Solicitors, clinics and dentistsYour regulator’s advertising rules apply to ads as well as your website. Solicitors’ ads can’t quote success rates, and personal injury ads can’t mention “no win no fee”. Local Services Ads aren’t offered for legal or health categories in Ireland.
How it works
From the first check to the first calls.
- 1Free checkA reply within one working day
We look at your ads, or your plans for them, and tell you what we’d change.
- 2PlanYour services, towns and budget
Which searches to pay for first, and a starting budget you’re comfortable with.
- 3Build or fixIn your name, on your card
Keywords, blocked searches, ads, location settings and call and form tracking.
- 4Go liveMost ads reviewed within a working day
Ads start showing as soon as Google approves them.
- 5Every weekPlus a monthly report
Wasted searches cut and budget moved to what brings in calls.
Ads and SEO work best together
Ads bring in calls from the first week, but only while you pay. SEO takes about a month on an established website (2 to 3 months on a new one), but the calls don’t cost you per click. Google is clear that advertising has no effect on where you rank in its normal results, so one doesn’t replace the other.
Run together, the ads show which searches actually turn into work, and those are the pages worth building for SEO. As the pages start ranking, you can spend less on ads for the same searches. Our guide SEO or Google Ads? helps you decide where to start.
What it costs: Google Ads prices
Who runs your ads
Essa runs every account himself, for local businesses of every size in cleaning, pest control, garages and other local trades. You deal with him from the first check to every monthly report, with no account managers in between. More about Essa.
Free help before you spend on ads
Check where your ad money goes, and find out whether SEO or Google Ads suits you better.
Reviews and real leads
What clients say about Essa’s work. And leads that came in through sites he does SEO for.
“Since then, my site ranks higher and more people find it on Google. … I’d recommend him to anyone who needs help with SEO.”
“He’s an incredibly talented and knowledgeable individual, not only in SEO but in various fields. … He has constantly delivered phenomenal outputs.”
$100k+ lead
Aged AR audit request
Physical medicine and rehab · $250k–$1M unpaid over 90 days
Quilven · 19 October 2026
$100k+ lead
AR recovery audit request
3–9 providers · over $1M unpaid over 90 days
Quilven · 22 October 2026
Read the full messages on our reviews page, or see how the Quilven leads came in. Worked with us? Review us on Trustpilot.
Questions people ask
Something else on your mind? Email info@leadsireland.com.
How much does Google Ads management cost?
€250 a month for Google Search ads on 1–2 of your services, or €200 a month on top of any SEO plan. €400 a month covers as many services as you want. Local Services Ads, the pay-per-lead ads at the very top of Google, are €149 a month plus a €199 setup. Prices exclude VAT.
Do I pay for the clicks separately?
Yes. You pay Google directly for clicks or leads, on your own card and your own account. Our fee covers managing the ads, and we never add a markup to your ad spend.
Is there VAT on Google Ads in Ireland?
Yes. Google charges VAT at the Irish rate on all Google Ads accounts in Ireland, currently 23%. If your business is registered for VAT you can usually reclaim it, but check with your accountant.
How quickly can Google Ads bring in calls?
Google reviews most ads within one working day, so ads can be live within days of the account being ready. The first weeks are spent finding which searches bring calls and cutting the ones that don’t.
Who owns the Google Ads account?
You do. The account is set up in your name, with your own card, and we’re given access to manage it. If you stop, the account and all its history stay with you.
Should I use Local Services Ads or search ads?
Is your trade one of the 29 categories Google offers in Ireland? Then Local Services Ads put you at the very top. You get the Google Verified badge once you pass Google’s checks, and you pay per lead. Search ads work for every business and give you tighter control over which searches you pay for. Many trades use both.
Can you take over an account an old agency set up?
Yes. We check what’s running, what it costs and what it brings in. If an old agency still controls the account, we help you get access back, or set up a new account in your name.
Is there a minimum term?
No. Google Ads plans run month to month, and you can stop whenever you like.
See where your ad money goes.
Already running ads? Essa looks at what you’re paying for and what it brings in. Not yet? You get a plain-English plan and a sensible starting budget.
- Search terms, location settings and tracking checked
- A reply within one working day
- No obligation and no hard sell
Get your free Google Ads check
Or book a free 20-minute call instead. It takes 30 seconds.