Hi, I’m Essa. I run Leads Ireland.

I’m the person who does the work: the research, the pages, the Google profile and the ads. When you get in touch, you talk to me, and I’m the one who sends your monthly report.

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Essa Khan, founder of Leads Ireland

How I got here

I started with SEO the way a lot of people do: on my own websites first, then small jobs for other people. Since 2022 it has been my full-time work.

Today I do SEO for local businesses of every size: cleaning companies, pest control, garages and other local trades. When a client needs calls while SEO builds, I run their Google Ads too.

Leads Ireland is my own business. It takes what works for those clients and puts it to work for Irish businesses, with one goal: getting the phone to ring.

What I do every week

The same work Leads Ireland clients get. On the right is one of the first things I check in any Google Ads account. It shows which searches are paying for clicks that never turn into a call.

  • Site structures built for searchOne page for each service and each area a business really serves, linked so the pages that bring in work carry the most weight.
  • Google Ads that don’t waste moneyCleaning up keywords and search terms, tracking what each lead costs, and making sure every ad’s promise matches the page it sends people to.
  • Copy that gets a replyService pages, landing pages and ads written to get a call or a form, then reworked when the numbers say so.
  • Checks before anything goes liveClaims that can’t be backed up and wrong business details get caught before a page is published.
Search terms Example Google Ads · last 30 days Search term Clicks Calls emergency plumber cork143 plumbing courses near me220 boiler service cork92 free plumbing advice170 blocked drain cork112 Not a customer. Block it. 17 clicks, no calls. Cut. The budget goes to the searches that ring.

Why my pages are written to get calls

Before SEO, I worked in sales, making 40 to 50 cold calls a day. That taught me what makes someone pick up the phone, and what makes them hesitate.

I also study psychology. People choosing a plumber or a clinic are weighing trust and risk, and a good page answers those worries before they have to ask.

Reviews and real leads

What clients say about Essa’s work. And leads that came in through sites he does SEO for.

“Since then, my site ranks higher and more people find it on Google. … I’d recommend him to anyone who needs help with SEO.”

HinaMental health website owner, SEO client for over a year

“He’s an incredibly talented and knowledgeable individual, not only in SEO but in various fields. … He has constantly delivered phenomenal outputs.”

RaiefOwner, Quilven. Client for 2.5 years
  • The real form notification from Quilven’s website, 12 October 2026: a US medical practice asking for a credentialing quote, with contact details hidden

    $50k+ lead

    Credentialing quote request

    3–9 providers · 4–9 to credential

    Quilven · 12 October 2026

  • The real form notification from Quilven’s website, 19 October 2026: a physical medicine and rehab practice asking for an aged AR audit, with contact details hidden

    $100k+ lead

    Aged AR audit request

    Physical medicine and rehab · $250k–$1M unpaid over 90 days

    Quilven · 19 October 2026

  • The real form notification from Quilven’s website, 22 October 2026: a US medical practice asking for an AR recovery audit on over $1M of claims, with contact details hidden

    $100k+ lead

    AR recovery audit request

    3–9 providers · over $1M unpaid over 90 days

    Quilven · 22 October 2026

Read the full messages on our reviews page, or see how the Quilven leads came in. Worked with us? Review us on Trustpilot.

How I work with you

What you can expect from the first call onwards.

  • You deal with meFrom the first call to every monthly report. There are no account managers in between.
  • Plain EnglishA short monthly report on your calls, forms and messages, not a 40-page PDF.
  • Honest timelinesFixes in the first week, and quality leads in about a month on an established website (2 to 3 months on a new one). You’ll hear what to expect before you spend anything.
  • Only methods within Google’s rulesNo fake reviews, no bought links and no keywords stuffed into your business name.
  • Everything in your nameYour website, Google profile and accounts stay yours if you ever leave.
  • Irish business hoursI work remotely, during Irish business hours, and reply within one working day.

Talk to the person who does the work.

Get a free audit showing where your website ranks for your main searches, who’s above you, and the quickest ways to climb.

  • Your main searches checked, area by area
  • Findings within 24 hours, in plain English
  • No obligation and no hard sell

Get your free SEO audit

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